Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
South America
9 of 15 industries have data in Brazil
Showing Finance in Brazil.
Brands AI names when someone asks about fintech platforms and payment processing.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Finance mentions are split in Brazil.
- Nubank7.9% share of voice, 14 mentions
- Inter7.3% share of voice, 13 mentions
- Mercado Pago7.3% share of voice, 13 mentions
- Creditas5.1% share of voice, 9 mentions
- Pix5.1% share of voice, 9 mentions
- Other brands67.4% share of voice, 120 mentions
Out of 178 verified brand mentions in this snapshot.
Industry leader
Nubank
Finance · Brazil
Share of voice
7.9%
Mentions
14
vs previous
up 2
57% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Mercado Pago5 mentions
- Nubank5 mentions
- PagSeguro5 mentions
Gemini
- Pix7 mentions
- Creditas6 mentions
- Inter6 mentions
Claude
- Inter3 mentions
- Nubank3 mentions
- Stripe3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 8 Jun | 22 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Nubank | 9.0% | 8.1% | 10.9% | 11.2% | 6.0% | 8.5% | 4.6% | 6.3% | 7.8% | 7.9% |
| Inter | no scan | no scan | no scan | 1.1% | 2.4% | 5.4% | no scan | 5.1% | 5.4% | 7.3% |
| Mercado Pago | 9.9% | 11.8% | 9.7% | 9.8% | 8.4% | 7.8% | 3.8% | 8.0% | 8.4% | 7.3% |
| Creditas | 5.9% | 5.0% | 6.0% | 5.9% | 3.6% | 3.1% | 3.1% | 1.7% | 3.6% | 5.1% |
| Pix | no scan | 2.3% | no scan | no scan | 6.0% | 5.4% | 6.1% | 4.0% | 6.0% | 5.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.9% | 14 | 57% | up 2 | |
| 2 | 7.3% | 13 | 31% | up 5 | |
| 3 | 7.3% | 13 | 38% | down 1 | |
| 4 | 5.1% | 9 | 22% | up 7 | |
| 5 | 5.1% | 9 | 33% | no change |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Brazil, across every published industry.
Biggest risers
- InterFinance · rank 7 → 2+5
- Magento (Adobe Commerce)E-commerce · rank 6 → 3+3
- NubankFinance · rank 3 → 1+2
- SEMrushAgencies · rank 2 → 1+1
- WooCommerceE-commerce · rank 7 → 6+1
Biggest fallers
- Microsoft AzureAI & ML · rank 1 → 7-6
- HotmartEducation · rank 2 → 5-3
- PagSeguroFinance · rank 4 → 6-2
- Loja IntegradaE-commerce · rank 5 → 7-2
- LoggiLogistics · rank 1 → 2-1
How these numbers are built: methodology