Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
South America
9 of 15 industries have data in Brazil
Showing Education in Brazil.
Brands AI names when someone asks about online learning platforms and LMS.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Education mentions are split in Brazil.
- Moodle10.0% share of voice, 17 mentions
- Google Classroom7.6% share of voice, 13 mentions
- Canvas6.5% share of voice, 11 mentions
- Alura5.9% share of voice, 10 mentions
- Hotmart5.3% share of voice, 9 mentions
- Other brands64.7% share of voice, 110 mentions
Out of 170 verified brand mentions in this snapshot.
Industry leader
Moodle
Education · Brazil
Share of voice
10.0%
Mentions
17
vs previous
no change
24% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Google Classroom5 mentions
- Moodle5 mentions
- Alura4 mentions
Gemini
- Moodle9 mentions
- Hotmart7 mentions
- Alura5 mentions
Claude
- Canvas4 mentions
- Google Classroom4 mentions
- Blackboard3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 8 Jun | 22 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Moodle | 16.6% | 18.2% | 17.0% | 16.0% | 8.2% | 8.2% | 13.8% | 7.7% | 10.6% | 10.0% |
| Google Classroom | 9.7% | 10.4% | 9.1% | 8.7% | 4.7% | 8.2% | 4.6% | 3.4% | 2.6% | 7.6% |
| Canvas | 6.9% | 3.8% | 6.3% | 6.4% | 4.7% | 4.5% | 3.7% | 4.3% | 4.0% | 6.5% |
| Alura | 2.8% | 3.1% | 3.7% | 2.3% | 4.7% | 5.5% | 1.8% | 4.3% | 6.6% | 5.9% |
| Hotmart | 4.1% | 4.7% | 4.1% | 5.4% | 8.2% | 6.4% | 5.5% | 6.8% | 7.3% | 5.3% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 10.0% | 17 | 24% | no change | |
| 2 | 7.6% | 13 | 46% | no data | |
| 3 | 6.5% | 11 | 64% | up 4 | |
| 4 | 5.9% | 10 | 30% | down 1 | |
| 5 | 5.3% | 9 | 22% | down 3 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Brazil, across every published industry.
Biggest risers
- InterFinance · rank 7 → 2+5
- Magento (Adobe Commerce)E-commerce · rank 6 → 3+3
- NubankFinance · rank 3 → 1+2
- SEMrushAgencies · rank 2 → 1+1
- WooCommerceE-commerce · rank 7 → 6+1
Biggest fallers
- Microsoft AzureAI & ML · rank 1 → 7-6
- HotmartEducation · rank 2 → 5-3
- PagSeguroFinance · rank 4 → 6-2
- Loja IntegradaE-commerce · rank 5 → 7-2
- LoggiLogistics · rank 1 → 2-1
How these numbers are built: methodology