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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe16 of 20 markets have data for Travel

10 of 15 industries have data in Belgium

Showing Travel in Belgium.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 17 August 202615 AI responses analysed63 verified mentions

Share of voice

How Travel mentions are split in Belgium.

  • Amadeus14.3% share of voice, 9 mentions
  • Sabre7.9% share of voice, 5 mentions
  • Siteminder6.3% share of voice, 4 mentions
  • Travelport6.3% share of voice, 4 mentions
  • Cloudbeds4.8% share of voice, 3 mentions
  • Other brands60.3% share of voice, 38 mentions

Out of 63 verified brand mentions in this snapshot.

Industry leader

Amadeus

Travel · Belgium

Share of voice

14.3%

Mentions

9

vs previous

up 2

22% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Amadeus3 mentions
  2. Sabre3 mentions

Gemini

  1. Amadeus3 mentions
  2. Siteminder3 mentions
  3. Travelport3 mentions

Claude

  1. Amadeus3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar1 Jun15 Jun29 Jun13 Jul3 Aug17 Aug
Amadeus10.6%6.0%9.7%13.3%13.5%7.4%5.2%14.3%
Sabre10.6%6.0%7.5%13.3%12.5%6.4%4.3%7.9%
Siteminder6.2%3.6%4.3%1.9%2.1%3.2%2.6%6.3%
Travelport5.3%2.4%4.3%4.8%5.2%no scan3.5%6.3%
Cloudbeds6.2%9.5%4.3%no scan4.2%4.3%5.2%4.8%

Full ranking

Top 515 AI responses analysed in this snapshot
Top 5 brands by share of voice, with verified mentions, tone and movement against the previous snapshot.
#BrandSharevs previous
114.3%up 2
27.9%up 5
36.3%no data
46.3%no data
54.8%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Belgium, across every published industry.

Biggest risers

  1. WixE-commerce · rank 4 → 3+1

Biggest fallers

  1. Amazon SageMakerAI & ML · rank 1 → 5-4
  2. Vertex AIAI & ML · rank 2 → 4-2
  3. Magento (Adobe Commerce)E-commerce · rank 3 → 4-1

How these numbers are built: methodology