Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
10 of 15 industries have data in Belgium
Showing SaaS in Belgium.
Brands AI names when someone asks about SaaS platforms and tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How SaaS mentions are split in Belgium.
- HubSpot8.6% share of voice, 13 mentions
- Exact6.0% share of voice, 9 mentions
- Exact Online6.0% share of voice, 9 mentions
- Salesforce4.6% share of voice, 7 mentions
- Odoo3.3% share of voice, 5 mentions
- Other brands71.5% share of voice, 108 mentions
Out of 151 verified brand mentions in this snapshot.
Industry leader
HubSpot
SaaS · Belgium
Share of voice
8.6%
Mentions
13
vs previous
no change
38% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- HubSpot6 mentions
- Zoho5 mentions
- Salesforce4 mentions
Gemini
- Exact Online5 mentions
- HubSpot5 mentions
- Billit4 mentions
Claude
- Exact4 mentions
- Exact Online4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 1 Jun | 15 Jun | 29 Jun | 13 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 4.2% | 7.4% | 8.8% | no scan | 9.0% | 8.9% | 6.7% | 6.3% | 5.8% | 7.0% | 8.6% |
| Exact | no scan | 2.9% | 5.3% | no scan | 3.7% | 4.0% | 3.4% | 4.4% | 6.5% | 4.2% | 6.0% |
| Exact Online | no scan | no scan | no scan | 4.2% | no scan | 4.0% | 2.7% | 3.2% | 5.2% | 4.9% | 6.0% |
| Salesforce | 6.0% | 6.4% | 7.3% | no scan | 5.3% | 4.0% | 4.0% | 4.4% | 3.9% | 3.5% | 4.6% |
| Odoo | no scan | 2.5% | 4.6% | 4.6% | 3.7% | 2.4% | 2.0% | 3.2% | 4.5% | 3.5% | 3.3% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 8.6% | 13 | 38% | no change | |
| 2 | 6.0% | 9 | 33% | up 4 | |
| 3 | Exact Online | 6.0% | 9 | 33% | down 1 |
| 4 | 4.6% | 7 | 43% | up 7 | |
| 5 | 3.3% | 5 | 0% | up 5 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Belgium, across every published industry.
Biggest risers
- WixE-commerce · rank 4 → 3+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 5-4
- Vertex AIAI & ML · rank 2 → 4-2
- Magento (Adobe Commerce)E-commerce · rank 3 → 4-1
How these numbers are built: methodology