Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
South America15 of 20 markets have data for Real Estate
12 of 15 industries have data in Argentina
Showing Real Estate in Argentina.
Brands AI names when someone asks about software and CRM for real estate agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Real Estate mentions are split in Argentina.
- Zonaprop11.7% share of voice, 13 mentions
- PropTech8.1% share of voice, 9 mentions
- Inmuebles247.2% share of voice, 8 mentions
- Properati6.3% share of voice, 7 mentions
- Argenprop5.4% share of voice, 6 mentions
- Other brands61.3% share of voice, 68 mentions
Out of 111 verified brand mentions in this snapshot.
Industry leader
Zonaprop
Real Estate · Argentina
Share of voice
11.7%
Mentions
13
vs previous
no change
31% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Zonaprop4 mentions
- PropTech3 mentions
Gemini
- Argenprop5 mentions
- Zonaprop5 mentions
- EasyBroker4 mentions
Claude
- Properati6 mentions
- Inmuebles244 mentions
- Zonaprop4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 1 Jun | 22 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Zonaprop | 12.5% | 18.8% | 19.3% | 17.6% | 8.0% | 9.7% | 12.0% | 14.8% | 11.9% | 11.7% |
| PropTech | no scan | no scan | no scan | no scan | no scan | 7.5% | no scan | 9.1% | no scan | 8.1% |
| Inmuebles24 | 1.2% | 2.3% | 1.6% | 2.1% | no scan | 5.4% | 7.2% | 3.4% | 5.9% | 7.2% |
| Properati | 14.7% | 13.9% | 12.8% | 15.4% | no scan | 4.3% | 4.8% | 6.8% | 7.6% | 6.3% |
| Argenprop | 5.6% | 7.8% | 7.0% | 5.5% | no scan | no scan | no scan | no scan | no scan | 5.4% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 11.7% | 13 | 31% | no change | |
| 2 | 8.1% | 9 | 44% | new | |
| 3 | 7.2% | 8 | 0% | up 1 | |
| 4 | 6.3% | 7 | 43% | down 2 | |
| 5 | 5.4% | 6 | 33% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Argentina, across every published industry.
Biggest risers
- WooCommerceE-commerce · rank 3 → 2+1
- HubSpotSaaS · rank 2 → 1+1
- SabreTravel · rank 3 → 2+1
Biggest fallers
- ShopifyE-commerce · rank 2 → 3-1
- GhostPublishing · rank 2 → 3-1
How these numbers are built: methodology