Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
South America
12 of 15 industries have data in Argentina
Showing Finance in Argentina.
Brands AI names when someone asks about fintech platforms and payment processing.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Finance mentions are split in Argentina.
- Mercado Pago14.8% share of voice, 16 mentions
- Ualá11.1% share of voice, 12 mentions
- Naranja X6.5% share of voice, 7 mentions
- InvertirOnline5.6% share of voice, 6 mentions
- Stripe5.6% share of voice, 6 mentions
- Other brands56.5% share of voice, 61 mentions
Out of 108 verified brand mentions in this snapshot.
Industry leader
Mercado Pago
Finance · Argentina
Share of voice
14.8%
Mentions
16
vs previous
no change
63% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Mercado Pago5 mentions
- Naranja X5 mentions
- Todo Pago3 mentions
Gemini
- Mercado Pago6 mentions
- Lemon Cash5 mentions
- Pomelo4 mentions
Claude
- Mercado Pago5 mentions
- Ualá5 mentions
- Stripe3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 1 Jun | 22 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mercado Pago | 3.7% | 14.7% | 14.7% | 15.5% | 14.8% | 12.9% | 14.6% | 15.5% | 14.9% | 11.2% | 14.8% |
| Ualá | 4.0% | 10.8% | 10.7% | 11.3% | 11.1% | 7.1% | 8.3% | 6.0% | 8.9% | 9.9% | 11.1% |
| Naranja X | 3.4% | 6.1% | 5.4% | 6.0% | 5.8% | 4.3% | 3.1% | 6.0% | 6.9% | 4.3% | 6.5% |
| InvertirOnline | 2.0% | 2.6% | 2.6% | 2.8% | 2.5% | 2.9% | 4.2% | 2.6% | 4.0% | 5.6% | 5.6% |
| Stripe | no scan | 1.8% | 2.3% | 2.0% | 2.1% | 5.7% | no scan | 6.0% | 4.0% | 2.5% | 5.6% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 14.8% | 16 | 63% | no change | |
| 2 | 11.1% | 12 | 33% | no change | |
| 3 | 6.5% | 7 | 14% | up 3 | |
| 4 | 5.6% | 6 | 17% | no change | |
| 5 | 5.6% | 6 | 83% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Argentina, across every published industry.
Biggest risers
- WooCommerceE-commerce · rank 3 → 2+1
- HubSpotSaaS · rank 2 → 1+1
- SabreTravel · rank 3 → 2+1
Biggest fallers
- ShopifyE-commerce · rank 2 → 3-1
- GhostPublishing · rank 2 → 3-1
How these numbers are built: methodology