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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

South America

12 of 15 industries have data in Argentina

Showing Finance in Argentina.

Brands AI names when someone asks about fintech platforms and payment processing.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 17 August 202621 AI responses analysed108 verified mentions

Share of voice

How Finance mentions are split in Argentina.

  • Mercado Pago14.8% share of voice, 16 mentions
  • Ualá11.1% share of voice, 12 mentions
  • Naranja X6.5% share of voice, 7 mentions
  • InvertirOnline5.6% share of voice, 6 mentions
  • Stripe5.6% share of voice, 6 mentions
  • Other brands56.5% share of voice, 61 mentions

Out of 108 verified brand mentions in this snapshot.

Industry leader

Mercado Pago

Finance · Argentina

Share of voice

14.8%

Mentions

16

vs previous

no change

63% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Mercado Pago5 mentions
  2. Naranja X5 mentions
  3. Todo Pago3 mentions

Gemini

  1. Mercado Pago6 mentions
  2. Lemon Cash5 mentions
  3. Pomelo4 mentions

Claude

  1. Mercado Pago5 mentions
  2. Ualá5 mentions
  3. Stripe3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr1 Jun22 Jun6 Jul20 Jul3 Aug17 Aug
Mercado Pago3.7%14.7%14.7%15.5%14.8%12.9%14.6%15.5%14.9%11.2%14.8%
Ualá4.0%10.8%10.7%11.3%11.1%7.1%8.3%6.0%8.9%9.9%11.1%
Naranja X3.4%6.1%5.4%6.0%5.8%4.3%3.1%6.0%6.9%4.3%6.5%
InvertirOnline2.0%2.6%2.6%2.8%2.5%2.9%4.2%2.6%4.0%5.6%5.6%
Stripeno scan1.8%2.3%2.0%2.1%5.7%no scan6.0%4.0%2.5%5.6%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
114.8%no change
211.1%no change
36.5%up 3
45.6%no change
55.6%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Argentina, across every published industry.

Biggest risers

  1. WooCommerceE-commerce · rank 3 2+1
  2. HubSpotSaaS · rank 2 1+1
  3. SabreTravel · rank 3 2+1

Biggest fallers

  1. ShopifyE-commerce · rank 2 3-1
  2. GhostPublishing · rank 2 3-1

How these numbers are built: methodology