Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
11 of 15 industries have data in Sweden
Showing Publishing in Sweden.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Sweden.
- WordPress11.1% share of voice, 10 mentions
- Google Ad Manager5.6% share of voice, 5 mentions
- Substack5.6% share of voice, 5 mentions
- Drupal4.4% share of voice, 4 mentions
- Ghost4.4% share of voice, 4 mentions
- Other brands68.9% share of voice, 62 mentions
Out of 90 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · Sweden
Share of voice
11.1%
Mentions
10
vs previous
no change
70% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Drupal3 mentions
- WordPress3 mentions
Gemini
- Swish4 mentions
- Ghost3 mentions
- Stripe3 mentions
Claude
- WordPress4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 13 Apr | 4 May | 18 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WordPress | 6.8% | 19.2% | 16.7% | 16.1% | 18.7% | 16.7% | 14.3% | 15.9% | 8.9% | 11.6% | 14.3% | 11.1% |
| Google Ad Manager | no scan | no scan | no scan | no scan | no scan | 2.8% | no scan | no scan | no scan | no scan | no scan | 5.6% |
| Substack | 1.6% | no scan | no scan | no scan | no scan | no scan | no scan | 1.8% | no scan | 2.9% | no scan | 5.6% |
| Drupal | 6.8% | 13.2% | 13.8% | 10.6% | 12.2% | 6.9% | 8.8% | 4.4% | 3.3% | 4.3% | 3.3% | 4.4% |
| Ghost | 2.1% | 4.8% | 4.6% | 3.9% | 7.5% | 5.6% | no scan | 5.3% | 4.1% | 7.2% | 6.6% | 4.4% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 11.1% | 10 | 70% | no change | |
| 2 | 5.6% | 5 | 40% | new | |
| 3 | 5.6% | 5 | 60% | new | |
| 4 | 4.4% | 4 | 75% | no data | |
| 5 | 4.4% | 4 | 75% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Sweden, across every published industry.
Biggest risers
- SwishE-commerce · rank 7 → 5+2
- Microsoft Azure Machine LearningAI & ML · rank 3 → 2+1
- HubSpotSaaS · rank 3 → 2+1
- WooCommerceE-commerce · rank 3 → 2+1
- KlarnaFinance · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- FortnoxSaaS · rank 2 → 5-3
- HubSpotAgencies · rank 1 → 4-3
- KlarnaE-commerce · rank 2 → 3-1
- SEMrushAgencies · rank 2 → 3-1
How these numbers are built: methodology