Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
11 of 15 industries have data in Sweden
Showing E-commerce in Sweden.
Brands AI names when someone asks about platforms to build an online store and sell.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How E-commerce mentions are split in Sweden.
- Shopify12.7% share of voice, 17 mentions
- WooCommerce9.7% share of voice, 13 mentions
- Klarna9.0% share of voice, 12 mentions
- Magento (Adobe Commerce)7.5% share of voice, 10 mentions
- Swish6.0% share of voice, 8 mentions
- Other brands55.2% share of voice, 74 mentions
Out of 134 verified brand mentions in this snapshot.
Industry leader
Shopify
E-commerce · Sweden
Share of voice
12.7%
Mentions
17
vs previous
no change
88% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Magento (Adobe Commerce)6 mentions
- Shopify6 mentions
- WooCommerce6 mentions
Gemini
- Klarna6 mentions
- Shopify6 mentions
- PostNord5 mentions
Claude
- Shopify5 mentions
- Klarna4 mentions
- Centra3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 13 Apr | 4 May | 18 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Shopify | 12.9% | 17.9% | 18.8% | 19.4% | 18.2% | 16.3% | 12.7% | 13.8% | 10.8% | 11.5% | 10.4% | 12.3% | 12.7% |
| WooCommerce | 10.1% | 16.0% | 17.1% | 17.5% | 18.2% | 13.3% | 14.1% | 13.8% | 7.5% | 8.3% | 6.8% | 8.9% | 9.7% |
| Klarna | 2.7% | 11.8% | 11.2% | 9.4% | 9.1% | 8.2% | 12.7% | 10.3% | 8.1% | 6.8% | 7.8% | 8.9% | 9.0% |
| Magento (Adobe Commerce) | 15.6% | 20.4% | 20.6% | 19.4% | 21.6% | 15.3% | 16.9% | 12.6% | 7.0% | 14.6% | 9.9% | 6.2% | 7.5% |
| Swish | no scan | no scan | no scan | no scan | no scan | no scan | 2.8% | 2.3% | 5.9% | 5.2% | 5.2% | 5.5% | 6.0% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 12.7% | 17 | 88% | no change | |
| 2 | 9.7% | 13 | 46% | up 1 | |
| 3 | 9.0% | 12 | 50% | down 1 | |
| 4 | 7.5% | 10 | 60% | up 1 | |
| 5 | 6.0% | 8 | 25% | up 2 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Sweden, across every published industry.
Biggest risers
- SwishE-commerce · rank 7 → 5+2
- Microsoft Azure Machine LearningAI & ML · rank 3 → 2+1
- HubSpotSaaS · rank 3 → 2+1
- WooCommerceE-commerce · rank 3 → 2+1
- KlarnaFinance · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- FortnoxSaaS · rank 2 → 5-3
- HubSpotAgencies · rank 1 → 4-3
- KlarnaE-commerce · rank 2 → 3-1
- SEMrushAgencies · rank 2 → 3-1
How these numbers are built: methodology