Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
11 of 15 industries have data in Sweden
Showing AI & ML in Sweden.
Brands AI names when someone asks about platforms to build and deploy machine learning models.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How AI & ML mentions are split in Sweden.
- Vertex AI13.2% share of voice, 17 mentions
- Microsoft Azure Machine Learning12.4% share of voice, 16 mentions
- Google Cloud AutoML10.9% share of voice, 14 mentions
- Amazon SageMaker8.5% share of voice, 11 mentions
- DataRobot4.7% share of voice, 6 mentions
- Other brands50.4% share of voice, 65 mentions
Out of 129 verified brand mentions in this snapshot.
Industry leader
Vertex AI
AI & ML · Sweden
Share of voice
13.2%
Mentions
17
vs previous
up 3
35% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Microsoft Azure Machine Learning9 mentions
- Google Cloud AutoML7 mentions
- Amazon SageMaker4 mentions
Gemini
- Vertex AI7 mentions
- Amazon SageMaker5 mentions
- Microsoft Azure Machine Learning5 mentions
Claude
- Vertex AI8 mentions
- Google Cloud AutoML3 mentions
- Hugging Face3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 13 Apr | 4 May | 18 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Vertex AI | no scan | no scan | no scan | no scan | 3.2% | 14.8% | 9.5% | 12.7% | 5.9% | 13.2% |
| Microsoft Azure Machine Learning | 4.1% | 18.9% | 16.5% | 22.2% | 8.7% | 6.3% | 2.9% | 6.7% | 9.8% | 12.4% |
| Google Cloud AutoML | no scan | no scan | 2.5% | 2.2% | no scan | 7.4% | 5.7% | 6.0% | 2.0% | 10.9% |
| Amazon SageMaker | 4.1% | 9.5% | 8.9% | 13.3% | 5.6% | 15.9% | 4.8% | 4.5% | 9.8% | 8.5% |
| DataRobot | 3.1% | 6.3% | 3.8% | 6.7% | 1.6% | 1.1% | 2.9% | 1.5% | 3.9% | 4.7% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 13.2% | 17 | 35% | up 3 | |
| 2 | 12.4% | 16 | 13% | up 1 | |
| 3 | 10.9% | 14 | 14% | no data | |
| 4 | 8.5% | 11 | 0% | down 3 | |
| 5 | 4.7% | 6 | 0% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Sweden, across every published industry.
Biggest risers
- SwishE-commerce · rank 7 → 5+2
- Microsoft Azure Machine LearningAI & ML · rank 3 → 2+1
- HubSpotSaaS · rank 3 → 2+1
- WooCommerceE-commerce · rank 3 → 2+1
- KlarnaFinance · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- FortnoxSaaS · rank 2 → 5-3
- HubSpotAgencies · rank 1 → 4-3
- KlarnaE-commerce · rank 2 → 3-1
- SEMrushAgencies · rank 2 → 3-1
How these numbers are built: methodology