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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

South America

14 of 15 industries have data in Peru

Showing Publishing in Peru.

Brands AI names when someone asks about content management systems for media and publishers.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed144 verified mentions

Share of voice

How Publishing mentions are split in Peru.

  • Ghost9.7% share of voice, 14 mentions
  • WordPress9.7% share of voice, 14 mentions
  • Medium5.6% share of voice, 8 mentions
  • Velocidad5.6% share of voice, 8 mentions
  • Squarespace4.9% share of voice, 7 mentions
  • Other brands64.6% share of voice, 93 mentions

Out of 144 verified brand mentions in this snapshot.

Industry leader

Ghost

Publishing · Peru

Share of voice

9.7%

Mentions

14

vs previous

up 2

50% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Drupal5 mentions
  2. Joomla5 mentions
  3. WordPress5 mentions

Gemini

  1. Ghost7 mentions
  2. Velocidad6 mentions
  3. Substack5 mentions

Claude

  1. WordPress4 mentions
  2. Ghost3 mentions
  3. Medium3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar8 Jun22 Jun6 Jul20 Jul10 Aug24 Aug
Ghost4.7%6.3%4.9%4.5%8.3%4.0%5.5%9.6%5.2%9.7%
WordPress12.8%15.3%19.0%17.8%10.3%9.4%10.2%9.6%13.0%9.7%
Medium5.9%4.3%6.1%4.5%3.4%3.4%2.3%no scan4.3%5.6%
Velocidadno scanno scanno scanno scanno scanno scanno scanno scanno scan5.6%
Squarespace3.8%5.3%6.1%6.4%3.4%4.7%2.3%2.7%3.5%4.9%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
19.7%up 2
29.7%down 1
35.6%up 1
45.6%new
54.9%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Peru, across every published industry.

Biggest risers

  1. HubSpotAgencies · rank 4 → 2+2
  2. TalentLMSEducation · rank 5 → 4+1
  3. ProperatiReal Estate · rank 2 → 1+1
  4. PipedriveSaaS · rank 4 → 3+1

Biggest fallers

  1. WordPressPublishing · rank 1 → 2-1
  2. Amazon SageMakerAI & ML · rank 1 → 2-1
  3. Vertex AIAI & ML · rank 2 → 3-1
  4. Mercado LibreE-commerce · rank 4 → 5-1
  5. SEMrushAgencies · rank 2 → 3-1

How these numbers are built: methodology