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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
31 Aug

Europe19 of 20 markets have data for Logistics

12 of 15 industries have data in Netherlands

Showing Logistics in Netherlands.

Brands AI names when someone asks about shipping platforms and supply chain visibility.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed93 verified mentions

Share of voice

How Logistics mentions are split in Netherlands.

  • DHL10.8% share of voice, 10 mentions
  • PostNL9.7% share of voice, 9 mentions
  • Sendcloud7.5% share of voice, 7 mentions
  • Exact4.3% share of voice, 4 mentions
  • Exact Online4.3% share of voice, 4 mentions
  • Other brands63.4% share of voice, 59 mentions

Out of 93 verified brand mentions in this snapshot.

Industry leader

DHL

Logistics · Netherlands

Share of voice

10.8%

Mentions

10

vs previous

new

10% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. DHL3 mentions

Gemini

  1. DHL5 mentions
  2. PostNL5 mentions
  3. Sendcloud5 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar1 Jun15 Jun29 Jun13 Jul27 Jul10 Aug24 Aug
DHLno scanno scanno scan8.0%no scanno scanno scanno scan10.8%
PostNL9.0%6.2%11.6%6.2%6.8%8.5%4.1%5.4%9.7%
Sendcloud3.0%3.1%8.7%5.3%6.8%3.9%3.3%4.6%7.5%
Exact2.0%no scanno scanno scanno scanno scanno scanno scan4.3%
Exact Onlineno scanno scan2.9%no scanno scanno scanno scan1.5%4.3%

Full ranking

Top 818 AI responses analysed in this snapshot
Places 1 to 5 of 8, by share of voice. The rest require unlocking.
#BrandSharevs previous
1DHL10.8%new
29.7%up 1
37.5%up 2
44.3%new
54.3%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Netherlands, across every published industry.

Biggest risers

  1. AWSAI & ML · rank 4 2+2
  2. HubSpotSaaS · rank 2 1+1
  3. MollieFinance · rank 2 1+1

Biggest fallers

  1. HubSpotAgencies · rank 2 4-2
  2. ExactSaaS · rank 1 2-1
  3. AdyenFinance · rank 1 2-1
  4. MoodleEducation · rank 1 2-1
  5. Amazon SageMakerAI & ML · rank 2 3-1

How these numbers are built: methodology