Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
13 of 15 industries have data in Netherlands
Showing AI & ML in Netherlands.
Brands AI names when someone asks about platforms to build and deploy machine learning models.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How AI & ML mentions are split in Netherlands.
- Vertex AI11.9% share of voice, 18 mentions
- Amazon SageMaker7.9% share of voice, 12 mentions
- Google Cloud7.9% share of voice, 12 mentions
- AWS6.6% share of voice, 10 mentions
- Google Cloud AutoML6.0% share of voice, 9 mentions
- Other brands59.6% share of voice, 90 mentions
Out of 151 verified brand mentions in this snapshot.
Industry leader
Vertex AI
AI & ML · Netherlands
Share of voice
11.9%
Mentions
18
vs previous
no change
44% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Google Cloud6 mentions
- Amazon SageMaker5 mentions
- Google Cloud AutoML5 mentions
Gemini
- Vertex AI10 mentions
- Amazon SageMaker5 mentions
- Google Cloud4 mentions
Claude
- Vertex AI6 mentions
- AWS3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 1 Jun | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|
| Vertex AI | no scan | no scan | 4.2% | 6.0% | 8.9% | 9.8% | 9.6% | 11.9% |
| Amazon SageMaker | 8.5% | 7.1% | 5.0% | 9.0% | 11.6% | 11.4% | 7.2% | 7.9% |
| Google Cloud | no scan | no scan | no scan | 6.6% | 5.5% | no scan | no scan | 7.9% |
| AWS | no scan | no scan | no scan | 5.4% | 5.5% | 1.6% | no scan | 6.6% |
| Google Cloud AutoML | no scan | no scan | 8.3% | 4.8% | 4.8% | 2.4% | 5.6% | 6.0% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 11.9% | 18 | 44% | no change | |
| 2 | 7.9% | 12 | 0% | up 1 | |
| 3 | 7.9% | 12 | 33% | new | |
| 4 | 6.6% | 10 | 10% | new | |
| 5 | 6.0% | 9 | 0% | no change |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Netherlands, across every published industry.
Biggest risers
- Amazon SageMakerAI & ML · rank 3 → 2+1
Biggest fallers
- MollieE-commerce · rank 4 → 6-2
- HubSpotSaaS · rank 1 → 2-1
- AhrefsAgencies · rank 2 → 3-1
- HiXHealthcare · rank 3 → 4-1
- Project44Logistics · rank 1 → 2-1
How these numbers are built: methodology