Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 31 Aug
Europe
10 of 15 industries have data in Italy
Showing Publishing in Italy.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Italy.
- WordPress9.8% share of voice, 11 mentions
- Ghost7.1% share of voice, 8 mentions
- Substack7.1% share of voice, 8 mentions
- Wix5.4% share of voice, 6 mentions
- Drupal4.5% share of voice, 5 mentions
- Other brands66.1% share of voice, 74 mentions
Out of 112 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · Italy
Share of voice
9.8%
Mentions
11
vs previous
no change
64% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Joomla5 mentions
- Drupal4 mentions
- WordPress4 mentions
Gemini
- Substack6 mentions
- Ghost5 mentions
- WordPress4 mentions
Claude
- WordPress3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 13 Apr | 27 Apr | 11 May | 25 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WordPress | 9.6% | 13.0% | 17.0% | 15.0% | 12.4% | 10.4% | 7.4% | 12.8% | 12.1% | 10.0% | 9.3% | 10.9% | 10.2% | 9.8% |
| Ghost | 3.0% | 6.0% | 7.3% | 4.8% | 2.0% | 8.3% | 4.1% | 7.0% | 9.1% | 6.7% | 4.6% | 5.5% | 5.1% | 7.1% |
| Substack | no scan | no scan | no scan | no scan | no scan | no scan | 2.5% | 3.5% | 4.0% | 4.4% | 4.6% | 3.9% | 4.4% | 7.1% |
| Wix | 1.9% | 4.1% | 3.6% | 3.7% | 2.6% | 2.1% | no scan | 2.3% | no scan | 2.2% | no scan | 3.1% | 2.2% | 5.4% |
| Drupal | 8.5% | 12.3% | 13.3% | 12.8% | 13.7% | 7.3% | 5.7% | 7.0% | 5.1% | 5.6% | 4.6% | 5.5% | 3.6% | 4.5% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 9.8% | 11 | 64% | no change | |
| 2 | 7.1% | 8 | 50% | no change | |
| 3 | 7.1% | 8 | 75% | no change | |
| 4 | 5.4% | 6 | 17% | no data | |
| 5 | 4.5% | 5 | 60% | down 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Italy, across every published industry.
Biggest risers
- NexiFinance · rank 6 → 2+4
- Amazon SageMakerAI & ML · rank 4 → 2+2
- PrestaShopE-commerce · rank 4 → 3+1
- StripeFinance · rank 2 → 1+1
- DoceboEducation · rank 3 → 2+1
Biggest fallers
- BigCommerceE-commerce · rank 6 → 10-4
- WooCommerceE-commerce · rank 3 → 4-1
- AhrefsAgencies · rank 2 → 3-1
- SatispayFinance · rank 3 → 4-1
- Fatture in CloudSaaS · rank 3 → 4-1
How these numbers are built: methodology