Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
11 of 15 industries have data in Italy
Showing E-commerce in Italy.
Brands AI names when someone asks about platforms to build an online store and sell.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How E-commerce mentions are split in Italy.
- Shopify13.8% share of voice, 21 mentions
- Magento (Adobe Commerce)12.5% share of voice, 19 mentions
- WooCommerce10.5% share of voice, 16 mentions
- PrestaShop8.6% share of voice, 13 mentions
- Wix7.9% share of voice, 12 mentions
- Other brands46.7% share of voice, 71 mentions
Out of 152 verified brand mentions in this snapshot.
Industry leader
Shopify
E-commerce · Italy
Share of voice
13.8%
Mentions
21
vs previous
up 1
67% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Magento (Adobe Commerce)8 mentions
- BigCommerce7 mentions
- PrestaShop7 mentions
Gemini
- Magento (Adobe Commerce)8 mentions
- Satispay7 mentions
- Shopify7 mentions
Claude
- Shopify7 mentions
- Magento (Adobe Commerce)3 mentions
- PrestaShop3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 13 Apr | 27 Apr | 11 May | 25 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Shopify | 13.2% | 16.4% | 16.5% | 17.6% | 18.8% | 16.9% | 13.2% | 16.2% | 11.6% | 10.3% | 11.7% | 13.0% | 10.8% | 13.8% |
| Magento (Adobe Commerce) | 18.4% | 17.2% | 14.8% | 14.3% | 21.8% | 14.3% | 12.1% | 17.2% | 10.7% | 8.0% | 11.0% | 11.6% | 11.8% | 12.5% |
| WooCommerce | 10.5% | 15.5% | 16.0% | 15.4% | 17.6% | 13.6% | 13.2% | 16.2% | 10.7% | 8.6% | 7.1% | 9.4% | 9.7% | 10.5% |
| PrestaShop | 2.2% | 12.7% | 11.7% | 12.6% | 14.7% | 13.6% | 9.9% | 10.1% | 7.1% | 5.7% | 7.1% | 5.8% | 6.7% | 8.6% |
| Wix | 3.9% | 6.0% | 8.8% | 8.8% | 4.1% | 11.0% | 6.6% | 5.1% | 4.5% | 6.9% | 3.9% | 4.3% | 6.2% | 7.9% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 13.8% | 21 | 67% | up 1 | |
| 2 | 12.5% | 19 | 58% | down 1 | |
| 3 | 10.5% | 16 | 63% | no change | |
| 4 | 8.6% | 13 | 85% | no change | |
| 5 | 7.9% | 12 | 33% | no change |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Italy, across every published industry.
Biggest risers
- Microsoft AzureAI & ML · rank 8 → 3+5
- HubSpotSaaS · rank 3 → 1+2
- Fatture in CloudSaaS · rank 5 → 3+2
- ShopifyE-commerce · rank 2 → 1+1
- Vertex AIAI & ML · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- SatispayFinance · rank 1 → 3-2
- Magento (Adobe Commerce)E-commerce · rank 1 → 2-1
- PipedriveSaaS · rank 1 → 2-1
How these numbers are built: methodology