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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe

Showing Publishing in United Kingdom.

Brands AI names when someone asks about content management systems for media and publishers.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202621 AI responses analysed111 verified mentions

Share of voice

How Publishing mentions are split in United Kingdom.

  • WordPress13.5% share of voice, 15 mentions
  • Ghost11.7% share of voice, 13 mentions
  • Substack6.3% share of voice, 7 mentions
  • Drupal4.5% share of voice, 5 mentions
  • AMP3.6% share of voice, 4 mentions
  • Other brands60.4% share of voice, 67 mentions

Out of 111 verified brand mentions in this snapshot.

Industry leader

WordPress

Publishing · United Kingdom

Share of voice

13.5%

Mentions

15

vs previous

no change

60% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Ghost5 mentions
  2. WordPress5 mentions
  3. Drupal4 mentions

Gemini

  1. Ghost7 mentions
  2. Substack5 mentions
  3. WordPress5 mentions

Claude

  1. WordPress5 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr13 Apr4 May18 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
WordPress6.5%15.6%15.5%15.7%15.8%15.5%11.2%10.4%8.3%16.4%12.7%6.6%12.4%13.1%12.8%13.3%12.3%16.1%10.1%13.5%
Ghost1.9%8.4%6.5%6.9%8.5%10.1%9.2%10.4%9.2%11.2%9.0%7.9%12.4%9.6%12.0%9.0%11.4%6.9%7.0%11.7%
Substackno scan2.9%no scan1.4%2.0%no scanno scanno scan2.8%6.9%4.7%6.0%5.0%6.5%4.0%3.7%no scanno scan4.8%6.3%
Drupal5.6%11.3%10.8%10.9%10.5%12.4%7.1%11.3%3.2%4.3%5.2%2.0%3.3%4.4%3.2%3.7%2.6%4.6%2.6%4.5%
AMPno scanno scanno scanno scanno scanno scanno scanno scan1.4%no scanno scanno scanno scanno scanno scanno scanno scanno scanno scan3.6%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
113.5%no change
211.7%no change
36.3%no change
44.5%up 4
53.6%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United Kingdom, across every published industry.

Biggest risers

  1. SalesforceSaaS · rank 14 → 4+10
  2. ZohoSaaS · rank 16 → 6+10
  3. SquareFinance · rank 12 → 7+5
  4. Google ClassroomEducation · rank 12 → 7+5
  5. Monday.comAgencies · rank 8 → 4+4

Biggest fallers

  1. ClickUpAgencies · rank 11 → 16-5
  2. PayPalFinance · rank 6 → 11-5
  3. LuminanceLegal · rank 4 → 9-5
  4. Magento (Adobe Commerce)E-commerce · rank 2 → 7-5
  5. EMIS WebHealthcare · rank 1 → 5-4

How these numbers are built: methodology