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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe

14 of 15 industries have data in Germany

Showing Publishing in Germany.

Brands AI names when someone asks about content management systems for media and publishers.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202621 AI responses analysed231 verified mentions

Share of voice

How Publishing mentions are split in Germany.

  • WordPress13.4% share of voice, 31 mentions
  • Ghost8.7% share of voice, 20 mentions
  • Drupal5.6% share of voice, 13 mentions
  • AMP4.3% share of voice, 10 mentions
  • TYPO34.3% share of voice, 10 mentions
  • Other brands63.6% share of voice, 147 mentions

Out of 231 verified brand mentions in this snapshot.

Industry leader

WordPress

Publishing · Germany

Share of voice

13.4%

Mentions

31

vs previous

no change

45% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. WordPress10 mentions
  2. Drupal8 mentions
  3. Joomla8 mentions

Gemini

  1. Ghost10 mentions
  2. WordPress8 mentions
  3. Why it’s recommended6 mentions

Claude

  1. WordPress13 mentions
  2. Ghost6 mentions
  3. AMP4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun13 Jul27 Jul10 Aug24 Aug
WordPress13.3%16.8%15.7%18.4%16.6%7.8%12.2%13.3%15.6%15.9%13.4%
Ghost3.9%5.1%3.0%3.4%5.7%no scan3.3%5.1%3.3%4.5%8.7%
Drupal11.4%9.5%10.0%11.5%10.0%3.9%6.7%5.1%7.8%3.4%5.6%
AMPno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan4.3%
TYPO33.3%14.6%14.0%16.7%14.6%3.1%7.8%4.1%5.6%3.4%4.3%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
113.4%no change
28.7%no data
35.6%no data
44.3%new
54.3%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Germany, across every published industry.

Biggest risers

  1. HubSpotAgencies · rank 8 → 4+4
  2. SalesforceSaaS · rank 6 → 3+3
  3. SistrixAgencies · rank 4 → 2+2
  4. PipedriveSaaS · rank 4 → 2+2
  5. Magento (Adobe Commerce)E-commerce · rank 2 → 1+1

Biggest fallers

  1. MatomoAgencies · rank 1 → 9-8
  2. BrevoAgencies · rank 7 → 14-7
  3. UdemyEducation · rank 2 → 8-6
  4. LexofficeSaaS · rank 2 → 7-5
  5. MLflowAI & ML · rank 2 → 7-5

How these numbers are built: methodology