Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
South America
13 of 15 industries have data in Chile
Showing Publishing in Chile.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Chile.
- Ghost11.5% share of voice, 14 mentions
- WordPress9.8% share of voice, 12 mentions
- Substack7.4% share of voice, 9 mentions
- WebPay4.1% share of voice, 5 mentions
- Wix4.1% share of voice, 5 mentions
- Other brands63.1% share of voice, 77 mentions
Out of 122 verified brand mentions in this snapshot.
Industry leader
Ghost
Publishing · Chile
Share of voice
11.5%
Mentions
14
vs previous
up 1
21% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Ghost4 mentions
- Joomla4 mentions
- Squarespace4 mentions
Gemini
- Ghost8 mentions
- Substack7 mentions
- WebPay5 mentions
Claude
- WordPress4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 25 May | 8 Jun | 22 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ghost | 4.4% | 4.6% | 3.1% | 4.0% | 5.1% | 3.7% | 8.3% | 7.9% | 7.7% | 9.8% | 7.6% | 7.5% | 5.6% | 11.5% |
| WordPress | 15.8% | 16.9% | 14.7% | 15.3% | 16.0% | 9.3% | 13.1% | 9.0% | 11.5% | 13.7% | 12.2% | 9.5% | 10.4% | 9.8% |
| Substack | no scan | no scan | no scan | no scan | 0.8% | no scan | 3.6% | 4.5% | no scan | 3.9% | 4.6% | 4.1% | 4.2% | 7.4% |
| WebPay | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 2.9% | no scan | no scan | no scan | no scan | 4.1% |
| Wix | 5.7% | 8.9% | 7.0% | 8.8% | 8.2% | 3.7% | 6.0% | 6.7% | 3.8% | 4.9% | 6.1% | 3.4% | 2.8% | 4.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 11.5% | 14 | 21% | up 1 | |
| 2 | 9.8% | 12 | 58% | down 1 | |
| 3 | 7.4% | 9 | 11% | up 3 | |
| 4 | 4.1% | 5 | 0% | new | |
| 5 | 4.1% | 5 | 60% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Chile, across every published industry.
Biggest risers
- Magento (Adobe Commerce)E-commerce · rank 6 → 3+3
- ZohoSaaS · rank 4 → 1+3
- Google ClassroomEducation · rank 3 → 1+2
- FintocFinance · rank 4 → 2+2
- Vertex AIAI & ML · rank 3 → 2+1
Biggest fallers
- WordPressPublishing · rank 1 → 2-1
- TiendanubeE-commerce · rank 3 → 4-1
- MoodleEducation · rank 1 → 2-1
- HubSpotSaaS · rank 1 → 2-1
- LemontechLegal · rank 1 → 2-1
How these numbers are built: methodology