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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Brands AI names when someone asks about platforms to build and deploy machine learning models.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 17 August 202618 AI responses analysed184 verified mentions

Share of voice

How AI & ML mentions are split in Chile.

  • Amazon SageMaker10.3% share of voice, 19 mentions
  • Vertex AI8.7% share of voice, 16 mentions
  • Microsoft Azure Machine Learning7.1% share of voice, 13 mentions
  • Microsoft Azure6.5% share of voice, 12 mentions
  • AWS6.0% share of voice, 11 mentions
  • Other brands61.4% share of voice, 113 mentions

Out of 184 verified brand mentions in this snapshot.

Industry leader

Amazon SageMaker

AI & ML · Chile

Share of voice

10.3%

Mentions

19

vs previous

no change

32% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Amazon SageMaker8 mentions
  2. Microsoft Azure Machine Learning6 mentions
  3. Google Cloud AutoML5 mentions

Gemini

  1. Vertex AI9 mentions
  2. Amazon SageMaker8 mentions
  3. AWS5 mentions

Claude

  1. Vertex AI5 mentions
  2. Amazon SageMaker3 mentions
  3. AWS3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug
Amazon SageMaker9.3%13.0%10.0%9.1%5.8%10.6%5.9%13.3%14.3%16.6%15.6%9.8%10.3%
Vertex AI1.5%no scanno scanno scan2.3%no scan11.8%12.6%13.6%14.7%9.4%5.6%8.7%
Microsoft Azure Machine Learning5.4%8.1%9.4%7.9%11.6%9.6%12.7%2.2%2.7%8.3%3.9%2.1%7.1%
Microsoft Azureno scanno scanno scan5.8%no scanno scanno scan3.7%no scanno scanno scanno scan6.5%
AWSno scanno scanno scanno scanno scanno scanno scan8.1%1.4%no scanno scanno scan6.0%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.3%no change
28.7%up 1
37.1%no data
4Microsoft Azure6.5%new
56.0%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Chile, across every published industry.

Biggest risers

  1. Magento (Adobe Commerce)E-commerce · rank 6 3+3
  2. ZohoSaaS · rank 4 1+3
  3. Google ClassroomEducation · rank 3 1+2
  4. FintocFinance · rank 4 2+2
  5. Vertex AIAI & ML · rank 3 2+1

Biggest fallers

  1. WordPressPublishing · rank 1 2-1
  2. TiendanubeE-commerce · rank 3 4-1
  3. MoodleEducation · rank 1 2-1
  4. HubSpotSaaS · rank 1 2-1
  5. LemontechLegal · rank 1 2-1

How these numbers are built: methodology