Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
9 of 15 industries have data in Switzerland
Showing Publishing in Switzerland.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Switzerland.
- WordPress13.6% share of voice, 15 mentions
- Drupal6.4% share of voice, 7 mentions
- Ghost6.4% share of voice, 7 mentions
- Infomaniak5.5% share of voice, 6 mentions
- Strapi4.5% share of voice, 5 mentions
- Other brands63.6% share of voice, 70 mentions
Out of 110 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · Switzerland
Share of voice
13.6%
Mentions
15
vs previous
no change
60% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Drupal5 mentions
- WordPress5 mentions
- Joomla4 mentions
Gemini
- WordPress5 mentions
- Infomaniak4 mentions
- WordPress VIP4 mentions
Claude
- WordPress5 mentions
- Local hosting3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 15 Jun | 29 Jun | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|
| WordPress | 6.5% | 18.8% | 17.4% | 18.8% | 10.1% | 10.3% | 14.6% | 9.3% | 13.6% |
| Drupal | 7.0% | 14.1% | 14.8% | 11.9% | 3.9% | 3.4% | 5.8% | 3.7% | 6.4% |
| Ghost | 3.0% | 5.3% | 5.2% | 5.0% | 7.8% | 3.4% | 4.9% | 7.4% | 6.4% |
| Infomaniak | no scan | no scan | no scan | no scan | 4.7% | no scan | no scan | 2.8% | 5.5% |
| Strapi | no scan | 2.9% | no scan | 3.1% | no scan | no scan | no scan | no scan | 4.5% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 13.6% | 15 | 60% | no change | |
| 2 | 6.4% | 7 | 57% | no data | |
| 3 | 6.4% | 7 | 57% | down 1 | |
| 4 | 5.5% | 6 | 0% | no data | |
| 5 | 4.5% | 5 | 20% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Switzerland, across every published industry.
Biggest risers
- WooCommerceE-commerce · rank 4 → 2+2
- SalesforceSaaS · rank 2 → 1+1
- SEMrushAgencies · rank 2 → 1+1
- AhrefsAgencies · rank 3 → 2+1
- TwintFinance · rank 2 → 1+1
Biggest fallers
- AWSAI & ML · rank 2 → 5-3
- TwintE-commerce · rank 3 → 6-3
- HubSpotAgencies · rank 1 → 3-2
- Microsoft Azure Machine LearningAI & ML · rank 4 → 6-2
- Magento (Adobe Commerce)E-commerce · rank 2 → 3-1
How these numbers are built: methodology