Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
9 of 15 industries have data in Switzerland
Showing AI & ML in Switzerland.
Brands AI names when someone asks about platforms to build and deploy machine learning models.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How AI & ML mentions are split in Switzerland.
- Amazon SageMaker8.9% share of voice, 14 mentions
- Vertex AI8.9% share of voice, 14 mentions
- Google8.3% share of voice, 13 mentions
- Microsoft7.6% share of voice, 12 mentions
- AWS6.4% share of voice, 10 mentions
- Other brands59.9% share of voice, 94 mentions
Out of 157 verified brand mentions in this snapshot.
Industry leader
Amazon SageMaker
AI & ML · Switzerland
Share of voice
8.9%
Mentions
14
vs previous
no data
0% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Amazon SageMaker6 mentions
- Google4 mentions
- Microsoft Azure Machine Learning4 mentions
Gemini
- Vertex AI7 mentions
- Amazon SageMaker6 mentions
- Microsoft6 mentions
Claude
- Vertex AI5 mentions
- Google4 mentions
- AWS3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 15 Jun | 29 Jun | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|
| Amazon SageMaker | 5.7% | 6.4% | 6.5% | 5.3% | 11.9% | 2.1% | 8.9% |
| Vertex AI | no scan | no scan | 7.0% | 3.5% | 2.2% | no scan | 8.9% |
| no scan | no scan | 7.5% | no scan | no scan | no scan | 8.3% | |
| Microsoft | no scan | no scan | no scan | no scan | no scan | no scan | 7.6% |
| AWS | no scan | no scan | 8.5% | 7.6% | 1.5% | 8.3% | 6.4% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 8.9% | 14 | 0% | no data | |
| 2 | Vertex AI | 8.9% | 14 | 14% | new |
| 3 | 8.3% | 13 | 15% | new | |
| 4 | 7.6% | 12 | 8% | new | |
| 5 | 6.4% | 10 | 0% | down 3 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Switzerland, across every published industry.
Biggest risers
- WooCommerceE-commerce · rank 4 → 2+2
- SalesforceSaaS · rank 2 → 1+1
- SEMrushAgencies · rank 2 → 1+1
- AhrefsAgencies · rank 3 → 2+1
- TwintFinance · rank 2 → 1+1
Biggest fallers
- AWSAI & ML · rank 2 → 5-3
- TwintE-commerce · rank 3 → 6-3
- HubSpotAgencies · rank 1 → 3-2
- Microsoft Azure Machine LearningAI & ML · rank 4 → 6-2
- Magento (Adobe Commerce)E-commerce · rank 2 → 3-1
How these numbers are built: methodology