Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America
14 of 15 industries have data in Canada
Showing Publishing in Canada.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Canada.
- WordPress8.8% share of voice, 13 mentions
- Ghost6.8% share of voice, 10 mentions
- Substack5.4% share of voice, 8 mentions
- Medium4.7% share of voice, 7 mentions
- Bilingualism3.4% share of voice, 5 mentions
- Other brands70.9% share of voice, 105 mentions
Out of 148 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · Canada
Share of voice
8.8%
Mentions
13
vs previous
no change
46% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Ghost4 mentions
- Medium4 mentions
- WordPress4 mentions
Gemini
- Ghost6 mentions
- Bilingualism5 mentions
- Substack5 mentions
Claude
- WordPress5 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 20 Apr | 4 May | 18 May | 15 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WordPress | 10.4% | 13.3% | 16.6% | 16.2% | 11.4% | 12.6% | 12.6% | 12.9% | 13.4% | 10.9% | 13.5% | 8.8% |
| Ghost | 3.4% | 6.6% | 6.3% | 6.7% | 6.8% | 9.2% | 9.7% | 8.1% | 11.3% | 5.5% | 9.6% | 6.8% |
| Substack | 1.3% | no scan | no scan | no scan | no scan | 3.4% | no scan | no scan | no scan | no scan | 4.8% | 5.4% |
| Medium | 5.2% | 1.5% | 7.4% | 3.4% | 3.4% | no scan | 4.9% | 2.4% | 2.1% | 2.3% | 2.9% | 4.7% |
| Bilingualism | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 3.4% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 8.8% | 13 | 46% | no change | |
| 2 | 6.8% | 10 | 20% | no change | |
| 3 | 5.4% | 8 | 13% | up 2 | |
| 4 | 4.7% | 7 | 71% | no data | |
| 5 | 3.4% | 5 | 40% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Canada, across every published industry.
Biggest risers
- BigCommerceE-commerce · rank 5 → 3+2
- SEMrushAgencies · rank 2 → 1+1
- Magento (Adobe Commerce)E-commerce · rank 3 → 2+1
- Microsoft Azure Machine LearningAI & ML · rank 6 → 5+1
- CanvasEducation · rank 3 → 2+1
Biggest fallers
- WooCommerceE-commerce · rank 2 → 4-2
- GoogleAI & ML · rank 2 → 4-2
- PIPEDACybersecurity · rank 2 → 4-2
- MoodleEducation · rank 2 → 4-2
- WixE-commerce · rank 4 → 5-1
How these numbers are built: methodology