Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America
14 of 15 industries have data in Canada
Showing AI & ML in Canada.
Brands AI names when someone asks about platforms to build and deploy machine learning models.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How AI & ML mentions are split in Canada.
- Amazon SageMaker18.1% share of voice, 31 mentions
- Vertex AI13.4% share of voice, 23 mentions
- AWS8.2% share of voice, 14 mentions
- Google8.2% share of voice, 14 mentions
- Microsoft Azure Machine Learning7.6% share of voice, 13 mentions
- Other brands44.4% share of voice, 76 mentions
Out of 171 verified brand mentions in this snapshot.
Industry leader
Amazon SageMaker
AI & ML · Canada
Share of voice
18.1%
Mentions
31
vs previous
no change
10% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Amazon SageMaker8 mentions
- Google5 mentions
- Microsoft Azure Machine Learning5 mentions
Gemini
- Amazon SageMaker12 mentions
- Vertex AI12 mentions
- Microsoft Azure Machine Learning6 mentions
Claude
- Amazon SageMaker11 mentions
- Vertex AI7 mentions
- AWS5 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 20 Apr | 4 May | 18 May | 15 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Amazon SageMaker | 6.6% | 9.2% | 20.0% | 12.9% | 12.0% | 8.7% | 13.4% | 8.0% | 11.5% | 18.1% |
| Vertex AI | no scan | no scan | 2.7% | 7.1% | 2.4% | 11.1% | 12.1% | 2.8% | no scan | 13.4% |
| AWS | no scan | no scan | no scan | no scan | no scan | 1.6% | no scan | 7.4% | no scan | 8.2% |
| 12.4% | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 9.8% | 8.2% | |
| Microsoft Azure Machine Learning | 5.8% | 22.9% | 12.0% | 11.4% | 10.8% | 7.1% | 10.7% | 6.3% | 6.6% | 7.6% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 18.1% | 31 | 10% | no change | |
| 2 | 13.4% | 23 | 22% | new | |
| 3 | 8.2% | 14 | 7% | new | |
| 4 | 8.2% | 14 | 21% | down 2 | |
| 5 | 7.6% | 13 | 15% | up 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Canada, across every published industry.
Biggest risers
- BigCommerceE-commerce · rank 5 → 3+2
- SEMrushAgencies · rank 2 → 1+1
- Magento (Adobe Commerce)E-commerce · rank 3 → 2+1
- Microsoft Azure Machine LearningAI & ML · rank 6 → 5+1
- CanvasEducation · rank 3 → 2+1
Biggest fallers
- WooCommerceE-commerce · rank 2 → 4-2
- GoogleAI & ML · rank 2 → 4-2
- PIPEDACybersecurity · rank 2 → 4-2
- MoodleEducation · rank 2 → 4-2
- WixE-commerce · rank 4 → 5-1
How these numbers are built: methodology