Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
10 of 15 industries have data in Belgium
Showing Publishing in Belgium.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Belgium.
- WordPress13.7% share of voice, 13 mentions
- Drupal5.3% share of voice, 5 mentions
- Ghost5.3% share of voice, 5 mentions
- Craft CMS4.2% share of voice, 4 mentions
- Canva3.2% share of voice, 3 mentions
- Other brands68.4% share of voice, 65 mentions
Out of 95 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · Belgium
Share of voice
13.7%
Mentions
13
vs previous
no change
69% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- WordPress4 mentions
- Drupal3 mentions
- Joomla3 mentions
Gemini
- WordPress4 mentions
- Craft CMS3 mentions
Claude
- WordPress5 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 1 Jun | 15 Jun | 29 Jun | 13 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| WordPress | 12.9% | 13.3% | 18.5% | 17.6% | 9.8% | 10.6% | 11.9% | 10.1% | 13.2% | 13.7% |
| Drupal | 10.6% | 14.6% | 16.7% | 17.0% | 7.6% | 7.6% | 6.3% | 4.6% | 6.2% | 5.3% |
| Ghost | 4.6% | 3.4% | 5.6% | 4.4% | 10.9% | 5.3% | 5.6% | 4.6% | 9.3% | 5.3% |
| Craft CMS | 1.2% | 3.7% | 5.6% | 5.0% | no scan | 1.5% | 4.0% | 1.8% | 2.3% | 4.2% |
| Canva | no scan | no scan | no scan | no scan | no scan | 2.3% | no scan | no scan | no scan | 3.2% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 13.7% | 13 | 69% | no change | |
| 2 | 5.3% | 5 | 100% | up 1 | |
| 3 | 5.3% | 5 | 100% | down 1 | |
| 4 | 4.2% | 4 | 25% | no data | |
| 5 | 3.2% | 3 | 67% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Belgium, across every published industry.
Biggest risers
- WixE-commerce · rank 4 → 3+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 5-4
- Vertex AIAI & ML · rank 2 → 4-2
- Magento (Adobe Commerce)E-commerce · rank 3 → 4-1
How these numbers are built: methodology