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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe

10 of 15 industries have data in Belgium

Showing AI & ML in Belgium.

Brands AI names when someone asks about platforms to build and deploy machine learning models.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 17 August 202615 AI responses analysed182 verified mentions

Share of voice

How AI & ML mentions are split in Belgium.

  • AWS6.0% share of voice, 11 mentions
  • Google Cloud AutoML6.0% share of voice, 11 mentions
  • Microsoft Azure Machine Learning6.0% share of voice, 11 mentions
  • Vertex AI6.0% share of voice, 11 mentions
  • Amazon SageMaker4.4% share of voice, 8 mentions
  • Other brands71.4% share of voice, 130 mentions

Out of 182 verified brand mentions in this snapshot.

Industry leader

AWS

AI & ML · Belgium

Share of voice

6.0%

Mentions

11

vs previous

new

0% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Google Cloud AutoML4 mentions
  2. Microsoft Azure4 mentions
  3. Microsoft Azure Machine Learning4 mentions

Gemini

  1. AWS5 mentions
  2. DVC5 mentions
  3. Vertex AI5 mentions

Claude

  1. Google Cloud AutoML4 mentions
  2. Vertex AI4 mentions
  3. AWS3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar1 Jun15 Jun29 Jun13 Jul3 Aug17 Aug
AWSno scanno scanno scanno scan7.0%no scanno scan6.0%
Google Cloud AutoML3.3%no scan9.1%5.4%5.4%1.7%1.8%6.0%
Microsoft Azure Machine Learning5.4%17.0%10.1%6.1%3.8%6.8%8.8%6.0%
Vertex AIno scanno scan17.2%8.8%9.1%10.2%11.7%6.0%
Amazon SageMaker8.7%5.0%12.1%10.8%3.8%4.2%12.3%4.4%

Full ranking

Top 1015 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
16.0%new
26.0%no data
36.0%no change
4Vertex AI6.0%down 2
54.4%down 4

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Belgium, across every published industry.

Biggest risers

  1. WixE-commerce · rank 4 3+1

Biggest fallers

  1. Amazon SageMakerAI & ML · rank 1 5-4
  2. Vertex AIAI & ML · rank 2 4-2
  3. Magento (Adobe Commerce)E-commerce · rank 3 4-1

How these numbers are built: methodology