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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
0
models queried
3
latest snapshot
7 Sept

Europe

9 of 15 industries have data in Sweden

Showing E-commerce platforms in Sweden.

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202618 AI responses analysed125 verified mentions

Share of voice

How E-commerce platforms mentions are split in Sweden.

  • Shopify16.8% share of voice, 21 mentions
  • WooCommerce12.8% share of voice, 16 mentions
  • Klarna11.2% share of voice, 14 mentions
  • Magento (Adobe Commerce)8.0% share of voice, 10 mentions
  • Swish8.0% share of voice, 10 mentions
  • Other brands43.2% share of voice, 54 mentions

Out of 125 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce platforms · Sweden

Share of voice

16.8%

Mentions

21

vs previous

no change

57% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento (Adobe Commerce)7 mentions
  2. Shopify6 mentions
  3. WooCommerce6 mentions

Gemini

  1. Shopify9 mentions
  2. Klarna6 mentions
  3. PostNord6 mentions

Claude

  1. Shopify6 mentions
  2. Klarna4 mentions
  3. WooCommerce4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar13 Apr4 May18 May15 Jun29 Jun13 Jul27 Jul17 Aug31 Aug
Shopify12.9%17.9%18.8%19.4%18.2%16.3%12.7%13.8%10.8%11.5%10.4%12.3%12.7%16.8%
WooCommerce10.1%16.0%17.1%17.5%18.2%13.3%14.1%13.8%7.5%8.3%6.8%8.9%9.7%12.8%
Klarna2.7%11.8%11.2%9.4%9.1%8.2%12.7%10.3%8.1%6.8%7.8%8.9%9.0%11.2%
Magento (Adobe Commerce)15.6%20.4%20.6%19.4%21.6%15.3%16.9%12.6%7.0%14.6%9.9%6.2%7.5%8.0%
Swishno scanno scanno scanno scanno scanno scan2.8%2.3%5.9%5.2%5.2%5.5%6.0%8.0%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
116.8%no change
212.8%no change
311.2%no change
48.0%no change
58.0%no change

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Sweden, across every published industry.

Biggest risers

  1. Amazon SageMakerAI & MLOps platforms · rank 4 → 1+3
  2. SEMrushMarketing agency tools · rank 3 → 1+2
  3. SlackBusiness software (CRM & B2B SaaS) · rank 4 → 2+2
  4. FortnoxBusiness software (CRM & B2B SaaS) · rank 5 → 4+1

Biggest fallers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 1 → 6-5
  2. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 5-3
  3. Vertex AIAI & MLOps platforms · rank 1 → 3-2
  4. MoodleE-learning & course platforms (LMS) · rank 1 → 2-1

How these numbers are built: methodology