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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
0
models queried
3
latest snapshot
7 Sept

Europe

12 of 15 industries have data in Netherlands

Showing E-commerce platforms in Netherlands.

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed120 verified mentions

Share of voice

How E-commerce platforms mentions are split in Netherlands.

  • Shopify16.7% share of voice, 20 mentions
  • Magento (Adobe Commerce)15.0% share of voice, 18 mentions
  • WooCommerce12.5% share of voice, 15 mentions
  • Mollie5.0% share of voice, 6 mentions
  • Payments5.0% share of voice, 6 mentions
  • Other brands45.8% share of voice, 55 mentions

Out of 120 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce platforms · Netherlands

Share of voice

16.7%

Mentions

20

vs previous

no change

85% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento (Adobe Commerce)9 mentions
  2. Shopify6 mentions
  3. WooCommerce6 mentions

Gemini

  1. Shopify7 mentions
  2. Mollie6 mentions
  3. Magento (Adobe Commerce)5 mentions

Claude

  1. Shopify7 mentions
  2. WooCommerce5 mentions
  3. Magento (Adobe Commerce)4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar1 Jun15 Jun29 Jun13 Jul27 Jul10 Aug24 Aug
Shopify13.3%17.5%20.8%18.6%20.1%19.4%13.5%14.1%16.9%17.0%14.1%16.7%
Magento (Adobe Commerce)17.7%17.3%14.5%18.6%16.2%8.3%7.7%11.1%10.2%12.8%11.3%15.0%
WooCommerce10.1%15.9%18.9%17.4%19.5%16.7%13.5%12.6%16.1%9.9%9.2%12.5%
Mollie1.0%3.8%4.3%no scan5.2%9.7%5.8%5.9%6.8%7.1%5.6%5.0%
Paymentsno scanno scanno scanno scanno scanno scanno scanno scanno scan5.7%4.9%5.0%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
116.7%no change
215.0%no change
312.5%no change
45.0%up 2
55.0%up 4

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Netherlands, across every published industry.

Biggest risers

  1. AWSAI & MLOps platforms · rank 4 → 2+2
  2. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1
  3. MollieFintech, payments & accounting · rank 2 → 1+1

Biggest fallers

  1. HubSpotMarketing agency tools · rank 2 → 4-2
  2. ExactBusiness software (CRM & B2B SaaS) · rank 1 → 2-1
  3. AdyenFintech, payments & accounting · rank 1 → 2-1
  4. MoodleE-learning & course platforms (LMS) · rank 1 → 2-1
  5. Amazon SageMakerAI & MLOps platforms · rank 2 → 3-1

How these numbers are built: methodology