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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
0
models queried
3
latest snapshot
7 Sept

Europe

Showing E-commerce platforms in United Kingdom.

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202636 AI responses analysed252 verified mentions

Share of voice

How E-commerce platforms mentions are split in United Kingdom.

  • Shopify15.5% share of voice, 39 mentions
  • WooCommerce10.7% share of voice, 27 mentions
  • BigCommerce9.1% share of voice, 23 mentions
  • Magento (Adobe Commerce)6.3% share of voice, 16 mentions
  • Klarna4.8% share of voice, 12 mentions
  • Other brands53.6% share of voice, 135 mentions

Out of 252 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce platforms · United Kingdom

Share of voice

15.5%

Mentions

39

vs previous

no change

69% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento (Adobe Commerce)12 mentions
  2. Shopify12 mentions
  3. BigCommerce10 mentions

Gemini

  1. Shopify16 mentions
  2. BigCommerce12 mentions
  3. WooCommerce12 mentions

Claude

  1. Shopify11 mentions
  2. WooCommerce5 mentions
  3. PayPal3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr13 Apr4 May18 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug
Shopify11.2%15.6%16.5%16.3%17.7%16.1%14.0%11.7%11.3%11.8%14.0%13.7%11.4%13.5%12.0%12.9%15.0%16.5%13.8%14.2%11.5%15.5%
WooCommerce8.6%14.7%15.9%15.3%16.8%15.0%14.9%11.7%11.3%8.8%11.3%9.1%9.3%10.6%9.5%9.5%10.6%9.2%8.7%10.6%8.3%10.7%
BigCommerce11.0%13.3%13.9%13.8%13.9%12.9%14.9%11.7%10.4%7.7%10.0%9.1%8.8%5.8%9.8%8.2%11.1%9.2%5.8%10.2%7.8%9.1%
Magento (Adobe Commerce)15.9%13.7%14.9%13.4%14.4%13.5%4.4%9.7%6.1%12.5%16.7%11.9%13.0%13.5%17.1%10.9%11.5%5.5%2.9%13.4%4.2%6.3%
Klarnano scanno scanno scan1.0%no scanno scanno scanno scanno scan2.6%no scan3.5%3.1%no scan3.5%no scan1.3%no scan5.1%no scan4.7%4.8%

Full ranking

Top 1036 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
115.5%no change
210.7%no change
39.1%no change
46.3%up 3
54.8%no change

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United Kingdom, across every published industry.

Biggest risers

  1. QuickBooksBusiness software (CRM & B2B SaaS) · rank 13 → 5+8
  2. MailchimpMarketing agency tools · rank 13 → 6+7
  3. AdyenFintech, payments & accounting · rank 11 → 5+6
  4. ClickUpMarketing agency tools · rank 16 → 10+6
  5. SabreTravel & booking technology · rank 6 → 1+5

Biggest fallers

  1. XeroFintech, payments & accounting · rank 2 → 11-9
  2. AsanaMarketing agency tools · rank 5 → 13-8
  3. SalesforceBusiness software (CRM & B2B SaaS) · rank 4 → 12-8
  4. PropTechProptech & real estate software · rank 3 → 10-7
  5. LiviClinic & digital health software · rank 1 → 6-5

How these numbers are built: methodology