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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
0
models queried
3
latest snapshot
7 Sept

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 7 September 202618 AI responses analysed114 verified mentions

Share of voice

How E-commerce platforms mentions are split in Spain.

  • Shopify14.9% share of voice, 17 mentions
  • Wix12.3% share of voice, 14 mentions
  • WooCommerce11.4% share of voice, 13 mentions
  • PrestaShop9.6% share of voice, 11 mentions
  • WordPress9.6% share of voice, 11 mentions
  • Other brands42.1% share of voice, 48 mentions

Out of 114 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce platforms · Spain

Share of voice

14.9%

Mentions

17

vs previous

no change

59% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Wix8 mentions
  2. Magento (Adobe Commerce)5 mentions
  3. PrestaShop5 mentions

Gemini

  1. Shopify7 mentions
  2. WooCommerce5 mentions
  3. Bizum4 mentions

Claude

  1. Shopify5 mentions
  2. WooCommerce3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept
Shopify14.6%16.2%15.9%16.5%16.5%16.4%9.9%9.7%13.5%10.2%15.2%13.8%15.3%15.6%13.0%13.8%12.1%13.3%12.2%12.4%14.7%13.4%16.0%14.9%
Wix1.4%8.7%7.8%8.0%7.8%7.9%7.2%5.6%10.1%3.1%10.4%5.0%8.1%4.2%3.1%10.3%6.9%5.0%6.8%6.8%11.2%6.1%6.0%12.3%
WooCommerce14.0%15.1%15.4%15.6%15.8%15.6%11.6%10.4%12.4%8.2%12.8%12.6%8.1%12.9%9.9%12.5%9.2%14.2%11.6%9.6%11.6%9.5%12.0%11.4%
PrestaShop5.8%14.3%13.5%14.1%14.5%14.0%11.1%9.7%7.9%9.2%9.6%9.4%12.9%10.3%9.3%8.5%8.6%10.0%8.2%9.0%9.5%8.4%11.0%9.6%
WordPress1.2%no scanno scanno scanno scanno scanno scanno scanno scan8.2%no scanno scanno scan3.4%no scan3.6%6.9%no scan4.4%no scan9.5%no scanno scan9.6%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
114.9%no change
212.3%up 6
311.4%down 1
49.6%down 1
59.6%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. Vertex AIAI & MLOps platforms · rank 6 1+5
  2. CorreosShipping & logistics platforms · rank 3 1+2
  3. AhrefsMarketing agency tools · rank 2 1+1
  4. PipedriveBusiness software (CRM & B2B SaaS) · rank 2 1+1
  5. CDK GlobalDealership software (DMS) · rank 2 1+1

Biggest fallers

  1. ZohoBusiness software (CRM & B2B SaaS) · rank 3 10-7
  2. Weights & BiasesAI & MLOps platforms · rank 4 9-5
  3. CloudbedsTravel & booking technology · rank 1 5-4
  4. HubSpotMarketing agency tools · rank 3 5-2
  5. Reynolds & ReynoldsDealership software (DMS) · rank 1 3-2

How these numbers are built: methodology