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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
0
models queried
3
latest snapshot
7 Sept

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202621 AI responses analysed170 verified mentions

Share of voice

How E-commerce platforms mentions are split in Canada.

  • Shopify14.7% share of voice, 25 mentions
  • BigCommerce10.0% share of voice, 17 mentions
  • WooCommerce9.4% share of voice, 16 mentions
  • Magento (Adobe Commerce)8.2% share of voice, 14 mentions
  • Wix7.6% share of voice, 13 mentions
  • Other brands50.0% share of voice, 85 mentions

Out of 170 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce platforms · Canada

Share of voice

14.7%

Mentions

25

vs previous

no change

60% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento (Adobe Commerce)9 mentions
  2. Shopify8 mentions
  3. BigCommerce7 mentions

Gemini

  1. Shopify10 mentions
  2. BigCommerce7 mentions
  3. Canada Post7 mentions

Claude

  1. Shopify7 mentions
  2. Payment processors5 mentions
  3. WooCommerce5 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar20 Apr4 May18 May15 Jun6 Jul20 Jul3 Aug17 Aug31 Aug
Shopify12.9%20.0%20.4%20.0%19.7%13.2%14.6%15.4%15.2%10.3%12.7%14.2%12.4%14.7%
BigCommerce12.7%15.9%16.0%16.4%17.2%12.3%13.6%15.4%11.4%6.8%6.8%7.1%8.8%10.0%
WooCommerce10.1%16.6%15.4%18.2%17.8%11.4%15.5%10.6%9.5%8.2%9.3%11.5%8.2%9.4%
Magento (Adobe Commerce)18.6%12.3%15.4%13.3%8.9%7.9%14.6%5.8%8.6%14.4%5.9%8.8%10.0%8.2%
Wix4.1%9.0%9.9%7.9%7.6%9.6%9.7%13.5%8.6%4.8%5.9%8.8%7.1%7.6%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
114.7%no change
210.0%up 1
39.4%up 1
48.2%down 2
57.6%no change

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Canada, across every published industry.

Biggest risers

  1. PIPEDACybersecurity platforms · rank 4 2+2
  2. ShipBobShipping & logistics platforms · rank 3 1+2
  3. SabreTravel & booking technology · rank 4 2+2
  4. BigCommerceE-commerce platforms · rank 3 2+1
  5. WooCommerceE-commerce platforms · rank 4 3+1

Biggest fallers

  1. Magento (Adobe Commerce)E-commerce platforms · rank 2 4-2
  2. Canada PostE-commerce platforms · rank 6 8-2
  3. AWSAI & MLOps platforms · rank 3 5-2
  4. SEMrushMarketing agency tools · rank 1 2-1
  5. Vertex AIAI & MLOps platforms · rank 2 3-1

How these numbers are built: methodology